What does cybersquatting typically involve?

Cybersquatting typically involves purchasing domain names with the intention to sell them at a profit. This practice often targets trademarks or brand names that are already established and recognized in the market. By registering these domain names, cybersquatters hope to leverage the trademark's value, often expecting to sell the domain to the rightful trademark owner at a premium price.

This practice can create significant legal and operational challenges for businesses, as they might find their brand identities misrepresented or temporarily derailed by individuals who exploit domain registration for profit rather than for legitimate business purposes. Laws such as the Anticybersquatting Consumer Protection Act (ACPA) provide some recourse for trademark owners to combat these activities, reinforcing the issue's relevance in business law and trademark protection.

In contrast, using existing trademarks in marketing, creating parody sites, and developing original content do not align with the core concept of cybersquatting. These activities involve either legitimate uses of intellectual property or creative expressions that do not exploit the market value of existing brand names.